Brian Honigman

Brian Honigman

SMART SOCIAL STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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Vlogging at a concert 796x410 article
The Next Web

Creating vlogs worth sharing

Blogging for your business is no easy task, but we’ve all written before, so there’s some sense of familiarity with the craft.

Vlogging on the other hand, is a much more challenging investment for an organization to undertake.

Watches article
The Next Web

5 Steps To Future-Proof Your Marketing

Nobody knows for certain what lies ahead, but marketers can confidently take on the new year – and years to come – by future-proofing their work to prepare for what’s coming next.

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The Next Web

How to run a successful Snapchat geofilter campaign

In February 2013, Snapchat was funded at a $50 million valuation, and estimates as of May 2016 value the company at $22 billion.

Many brands, large and small, are now beginning to realize the full potential of Snapchat’s local, context-driven, and engaging array of ad products.

Chaos article
The Next Web

Less is more: Why you should practice moderation with marketing

Practicing moderation with your marketing.

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The Next Web

The big flip: How Snapchat reoriented video advertising

Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format.

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The Next Web

Overcoming the 'one-size-fits-all' marketing trap

People (especially business minded folks) crave simple, clear-cut answers.

When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.

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The Next Web

5 Overlooked LinkedIn Tools for Higher Ed

LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.

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The Next Web

How To Do a Social Media Audit

A common challenge for many companies is understanding how their social media efforts are driving results for their business. Often times it’s unclear exactly which social content is most effective at creating new business opportunities, generating revenue or accomplishing other important business goals.

Screen shot 2015 10 05 at 10.54.48 am article
The Next Web

Should I turn my e-business into a regular store?

Lately it’s been becoming more common to start an ecommerce business before transitioning into the retail brick-and-mortar space down the line. While this hasn’t always been a traditional growth strategy for many retailers, ecommerce giants such as NastyGal, ModCloth, Warby Parker and Bonobos have all begun expanding by opening physical locations.

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The Next Web

How Much Does Good SEO Cost

Generally, the more lofty the goal, the more expensive it can be to accomplish.

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The Next Web

5 Lessons Learned from Unlikely Sources on YouTube

This article will take a look at five non-marketers who are using some pretty remarkable approaches to market themselves and their brands on YouTube.

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The Next Web

Profit From Your Visuals: How to Generate Sales from Instagram

Tactics for profiting from your activity on Instagram.

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The Next Web

Mobile SEO in 2015 — Everything You Need to Know

Perhaps some of the panic and frenzy around Google’s algorithm tweak, which some are claiming as “Mobilegeddon,” comes from a general misunderstanding as to how SEO works, particularly as it relates in a mobile environment.

Local serp anatomy 520x516 article
The Next Web

SEO in 2015 – New Methods in Optimizing Content

this article will highlight various strategies and guidelines, showing you how to optimize website content for SEO, discovery and conversion in the coming year.

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The Next Web

How to Create Consistently Great Content

For those in the marketing industry, there’s very little doubt. Content marketing works.