Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
Blogging for your business is no easy task, but we’ve all written before, so there’s some sense of familiarity with the craft.
Vlogging on the other hand, is a much more challenging investment for an organization to undertake.
Nobody knows for certain what lies ahead, but marketers can confidently take on the new year – and years to come – by future-proofing their work to prepare for what’s coming next.
In February 2013, Snapchat was funded at a $50 million valuation, and estimates as of May 2016 value the company at $22 billion.
Many brands, large and small, are now beginning to realize the full potential of Snapchat’s local, context-driven, and engaging array of ad products.
Practicing moderation with your marketing.
Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format.
People (especially business minded folks) crave simple, clear-cut answers.
When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.
LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.
A common challenge for many companies is understanding how their social media efforts are driving results for their business. Often times it’s unclear exactly which social content is most effective at creating new business opportunities, generating revenue or accomplishing other important business goals.
Lately it’s been becoming more common to start an ecommerce business before transitioning into the retail brick-and-mortar space down the line. While this hasn’t always been a traditional growth strategy for many retailers, ecommerce giants such as NastyGal, ModCloth, Warby Parker and Bonobos have all begun expanding by opening physical locations.
Generally, the more lofty the goal, the more expensive it can be to accomplish.
This article will take a look at five non-marketers who are using some pretty remarkable approaches to market themselves and their brands on YouTube.
Tactics for profiting from your activity on Instagram.
Perhaps some of the panic and frenzy around Google’s algorithm tweak, which some are claiming as “Mobilegeddon,” comes from a general misunderstanding as to how SEO works, particularly as it relates in a mobile environment.
this article will highlight various strategies and guidelines, showing you how to optimize website content for SEO, discovery and conversion in the coming year.