Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: email@example.com
This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.
This post will explore what to be excited about, what to be concerned with and how to navigate the good and the bad of Instagram’s newest filter.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.
People (especially business minded folks) crave simple, clear-cut answers.
When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.
Take the following tips into consideration as you focus your marketing campaigns to encompass a multichannel strategy.
Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.
In this article, I'll highlight three beneficial approaches to developing worthwhile content that will drive results. Exceptional content should do any number of the following three things: educate, entertain or convince.
Consider these three creative tactics as you plan your brand’s LinkedIn marketing strategy.
Across social channels, 7 in 8 messages to brands go unanswered within 72 hours. This is a giant missed opportunity for businesses to respond to customer inquiries, solve challenges and develop long-term relationships.
Collect informed analytics by having a clear understanding of what tools are available and what strategies tend to be most effective.
This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.
The network’s recent extension of the chat feature, known as Story Replies, is another untapped opportunity for large organizations to connect with followers on a one-on-one level.
LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.