SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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How To Find Like-Minded Mentors

Having mentors throughout your career is necessary for getting the motivation and feedback needed to take your approach to the next level, even more so as an entrepreneur.

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How to Elevate Your Personal Brand Using Social Media

Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

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Why Your Brand Should Create Its Own Influencer

Brands both large and small have come to terms with the fact that traditional media outreach alone no longer works. Many brands are now turning their focus towards influencers in order to reach their target audiences.

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Scale Down Your Content Production and Instead Repurpose

When it comes to content, your audience is never content. If it’s good, they want more; and if it’s not, they’ve got no time for you. Quality and quantity are both key. Unfortunately, the two are rather difficult to balance, which is where repurposing content comes into play.

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How to Run a Successful National Snapchat Geofilter Campaign

In this article, I’ll explain why a wide-scale geofilters campaign is beneficial and how to strategize to ensure success with your efforts.

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The Future of Social is Messaging Apps: How Do Brands Fit In

This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.

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How My Article Generated 1,500+ Social Shares, 80+ Links, & Ranked for Keywords on the First Page of Google

This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.

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The Marketer's Guide to Instagram's New Algorithm

This post will explore what to be excited about, what to be concerned with and how to navigate the good and the bad of Instagram’s newest filter.

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Practicing Moderation with Your Marketing & Why It Matters

It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.

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The Big Flip: How Snapchat Reoriented Video Advertising

This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.

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Overcoming the 'one-size-fits-all' marketing trap

People (especially business minded folks) crave simple, clear-cut answers.

When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.

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Multichannel Differentiation: Lessons From Nordstrom

Take the following tips into consideration as you focus your marketing campaigns to encompass a multichannel strategy.

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How to Easily Resize Images for the Seven Major Social Media Networks

Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.

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Educate, Entertain or Convince: Three Beneficial Approaches to Content

In this article, I'll highlight three beneficial approaches to developing worthwhile content that will drive results. Exceptional content should do any number of the following three things: educate, entertain or convince.

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3 Tried-and-True Tactics for Brands Competing in LinkedIn's

Consider these three creative tactics as you plan your brand’s LinkedIn marketing strategy.