Brian Honigman

Brian Honigman

SMART STORYTELLING.

Brian Honigman is a marketing consultant, freelance writer & a speaker. www.brianhonigman.com Email: brianthonigman@gmail.com

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Digital marketing audit article
Anatomy of a Perfect Digital Marketing Audit: 5 Steps to Audit Your Digital Marketing Strategy for 2015

This article will attempt to outline a plan to help you objectively examine your online presence across multiple platforms and help you optimize your efforts using the latest tactics and best practices.

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The Beginner’s Guide to Recycling and Repurposing Video Content

In this article I’ll show you how to repurpose a single piece of quality video content so it can be utilized across your other marketing channels and campaigns.

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How to Optimize Blog Design to Better Engage with Readers

When it comes to content marketing, creating engaging content always comes first. However, great content alone does not make a similarly great blog. Another key element to creating an engaging blog is focusing on great design and user experience.

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The Best Approach To Investing Time In New Social Networks

The accelerating rate of technological change results in an increasingly narrow window to embrace a social platform before it gets too crowded. While at the same time posing a risk that the platform you choose might get beaten out by a competitor.

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How to Leverage Google+ and Pinterest Search

Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate.

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Choosing the Most Effective Video Platform for Your Content

There’s little debate within the content marketing community as to what type of content is the most engaging. Numbers don’t lie, and the numbers definitively state that video content engages viewers and remains in their memory longer than articles or visuals.

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Why Most Startups Fail and How To Avoid The Same Fate

In this article I will highlight a few of these mistakes and how I believe they can best be remedied, overcome and/or prevented. In this way, your small business can survive past the vulnerable early startup period and ultimately go on to develop successfully.

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The key components of a content manager’s editorial calendar

Working from one editorial calendar is essential for the long-term success of your blog.

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Contribute to Your 'Fun Fund'

When it comes to how much you should be paying yourself as an entrepreneur, there’s no straightforward answer. But all entrepreneurs should consider paying themselves before spending money on other expenses.

Link building strategies 2015 article
Evolution of Link Building: What Link Strategies to Implement in 2015

Here’s what to keep in mind when crafting your link building strategies for 2015.

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Who Get’s The Byline? How Brands Should Navigate Content Authorship

Creating content brings a lot of related concerns along with it. One particularly tricky issue for brands to navigate is the question of authorship.

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8 Ways to Better Market Yourself on LinkedIn

LinkedIn has always been the industry standard when it comes to marketing yourself professionally, but the past few years have seen the social network’s importance and reach increase dramatically.

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8 Ways to Better Market Yourself on LinkedIn in 2015

Building out your LinkedIn presence can seem intimidating. There are so many options now that the thought of exploiting them all can overwhelm even the savviest marketers.

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What Entrepreneurs Should Pay Themselves

When it comes to how much you should be paying yourself as an entrepreneur, there’s no straightforward answer. But all entrepreneurs should consider paying themselves before spending money on other expenses.

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How to Leverage Google+ and Pinterest Search for Long-term Impact

Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.”