Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
I spoke with Grace about what suggestions she had for marketers and brands alike when advertising to the LGBTQ consumer based off her experience.
Despite the competition of social media, widespread investment in mobile apps and the global expansion of Amazon and Apple, search engines like Google and Bing continue to be widely used by consumers to find valuable information on any topic.
Here are a few guidelines to practice in moderation when updating your written content.
In February 2013, Snapchat was funded at a $50 million valuation, and estimates as of May 2016 value the company at $22 billion.
Many brands, large and small, are now beginning to realize the full potential of Snapchat’s local, context-driven, and engaging array of ad products.
Practicing moderation with your marketing.
Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format.
Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget. To succeed with content you’ve got to continue to grow as a marketer and adapt your skillset to stay ahead of the curve.
We’ve made major strides in recent years towards equality, but LGBTQ entrepreneurs and employees still face many roadblocks to success in the professional world.
Having mentors throughout your career is necessary for getting the motivation and feedback needed to take your approach to the next level, even more so as an entrepreneur.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.
Brands both large and small have come to terms with the fact that traditional media outreach alone no longer works. Many brands are now turning their focus towards influencers in order to reach their target audiences.
When it comes to content, your audience is never content. If it’s good, they want more; and if it’s not, they’ve got no time for you. Quality and quantity are both key. Unfortunately, the two are rather difficult to balance, which is where repurposing content comes into play.
In this article, I’ll explain why a wide-scale geofilters campaign is beneficial and how to strategize to ensure success with your efforts.
This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.