SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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How My Article Generated 1,500+ Social Shares, 80+ Links, & Ranked for Keywords on the First Page of Google

This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.

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The Marketer's Guide to Instagram's New Algorithm

This post will explore what to be excited about, what to be concerned with and how to navigate the good and the bad of Instagram’s newest filter.

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Practicing Moderation with Your Marketing & Why It Matters

It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.

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The Big Flip: How Snapchat Reoriented Video Advertising

This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.

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Overcoming the 'one-size-fits-all' marketing trap

People (especially business minded folks) crave simple, clear-cut answers.

When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.

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Multichannel Differentiation: Lessons From Nordstrom

Take the following tips into consideration as you focus your marketing campaigns to encompass a multichannel strategy.

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How to Easily Resize Images for the Seven Major Social Media Networks

Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.

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Educate, Entertain or Convince: Three Beneficial Approaches to Content

In this article, I'll highlight three beneficial approaches to developing worthwhile content that will drive results. Exceptional content should do any number of the following three things: educate, entertain or convince.

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3 Tried-and-True Tactics for Brands Competing in LinkedIn's

Consider these three creative tactics as you plan your brand’s LinkedIn marketing strategy.

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How to Implement Social Customer Care Across Networks

Across social channels, 7 in 8 messages to brands go unanswered within 72 hours. This is a giant missed opportunity for businesses to respond to customer inquiries, solve challenges and develop long-term relationships.

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Turning Social Data Into Actionable Business Results

Collect informed analytics by having a clear understanding of what tools are available and what strategies tend to be most effective.

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Overcoming the “One-Size-Fits-All” Marketing Trap

This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.

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Engagement on Snapchat With Story Replies

The network’s recent extension of the chat feature, known as Story Replies, is another untapped opportunity for large organizations to connect with followers on a one-on-one level.

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5 Overlooked LinkedIn Tools for Higher Ed

LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.

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What Your 2016 Content Strategy Needs

Content marketing for a new year and a new landscape.