Most marketers are skilled at gaining the attention of new customers, but fewer are successful at cultivating their customers’ trust and support for the long-term.
Word-of-mouth buzz as a marketing tactic can be a game of chance unless brands strive to consistently give customers something to talk about — and genuinely stellar customer support is always a favorite topic of conversation.
Most organizations want to be known as a thought leader and create content to define themselves distinctly, yet they often add to the noise instead of building authority.
Being considered a thought leader requires more than committing to publishing content as what truly builds recognition is the ideas you’re covering and how they’re positioned.
While your website's homepage is often considered your company's first impression, the services page actually might be a better asset to focus on: 47% of visitors check out a company's product or services pages before looking at any other section of a website.
The challenge is, designing a services page that works is often more nuanced and challenging than a product page—after all, you don't have beautiful photos of a physical product to show people what they're getting.
For decades, marketers have relied on their creative side to inform the direction of their campaigns. Paired with their knowledge of a company’s brand and their experience within an industry, marketers succeeded by taking calculated risks based on what drove sales in the past.
Generation Y is made up of experience-driven travelers that demand seamless interactions across multiple devices when planning trips and booking travel.
Even with a small budget and limited resources, small businesses can use Facebook to connect with their customers and local community to drive sales and awareness.
The Container Store is often referred to as the creator of the organization category at retail since its founding in 1978, but the company is slowing losing its edge.
Lackluster holiday sales in 2018 led to profits falling more than 30% from previous years, which is likely related to the ever-shifting retail landscape, the prominence of Amazon and the fact consumers have more shopping options than ever.
While there’s been growth in the company’s custom closets division and potentially a boost...
Customers who shop online and in-person spend on average 4% more on each in-store trip and 10% more online than shoppers visiting only one channel, according to the Harvard Business Review. Coordinating online and offline marketing requires following omnichannel best practices—including being mindful of your budget and resources, keeping consumer data uniform, and offering a seamless, experience to customers.
It’s rumored that Home Depot is in discussions about acquiring XPO, a $9 billion company that offers logistics services for retailers. Learn how to ensure your company’s logistics are a competitive advantage with our no-nonsense guide below.
Just showing up without a plan doesn’t work on social media if you’re a leader trying to deliver true business value. Here are my recommendations for where to focus your time and efforts on social media as a corporate leader at your company.