Brian Honigman

Just showing up without a plan doesn’t work on social media if you’re a leader trying to deliver true business value. Here are my recommendations for where to focus your time and efforts on social media as a corporate leader at your company.

Here’s how to put a framework in place to regularly drive leads from your social media activity.

A major challenge to a remote working arrangement is keeping employees connected and engaged with their team as it’s common for them to feel lonely and isolated. Here are tips on how to accomplish this with your colleagues working remote.

Mobile devices have changed the way your customers live and shop. But is your business reaping the rewards?

Dr. Vivienne Ming is a theoretical neuroscientist, co-founder of Socos Labs, chair of the board of directors at StartOut and an international speaker covering her AI-driven research into the future of work, education, inclusion and gender in business, technology and more.
One focus area of her research has been understanding the economic toll of bias in the workplace, specifically how LGBTQ professionals and other minorities have to work harder to get as far as white straight men.

Why create a YouTube channel for your organization? The growth and the maturity of the video platform are reasons enough to get active, but there are many more.

I spoke with Allen Gannett about why he thinks it's important for creatives to imitate the work of leaders in their field, what sources of data are the most important to validate a creative's ideas and what impact being gay has had on his creativity.

James Felton Keith is an engineer, economist, author, speaker, the Chairman of the International Personal Data Trade Association and a serial entrepreneur having co-founded SLAY Media House, Accrue and other ventures.

Most recently, he's the first black, bisexual candidate to run for election in the U.S. House as a representative of New York's 13th Congressional District.

I spoke with Keith at StartOut's Congressional LGBTQ Entrepreneur Summit earlier this year about how to get politically active as an entrepreneur and how important it is for LGBTQ leaders to be vocal.

I spoke with Sandy Gould about how he's navigated his career, his approach to reimaging the hiring process, what it takes to attract and retain LGBTQ job candidates and more.

I spoke with Dorie Clark about how she has the confidence to take on a range of different projects, how LGBTQ entrepreneurs can use their perspective as an advantage, how to identify what makes you unique as a professional and more.

Jennifer Yador is a serial entrepreneur, speaker and Senior Business Development Manager at Amazon with an extensive background in finance and technology.

I spoke with Yador about what's lessons she's applied to her full-time roles from her experience as an entrepreneur, what professional traits are important for succeeding at leading tech companies and the challenges she's faced in the workplace.

Leanne Pittsford, a San Francisco based tech entrepreneur, noticed that many of the LGBTQ networking events she attended were catered to gay men. Frustrated by this pattern, she decided to organize a series of gatherings for lesbians in technology at a local bar and soon came to realize she was on to something.

Kelly and Laura Moffat have challenged fashion norms by creating a menswear inspired clothing line designed for women, based on their own shopping frustrations and the feedback from friends with similar experiences.

In 2015, the Brooklyn-based couple created Kirrin Finch, a conscientious clothing company to meet the demand for gender-norm defying button-down shirts, pants, t-shirts and accessories that are eco-friendly, made in America and most importantly, designed for a range of women's bodies.

Mariah Hanson is the founder behind The Dinah, known as the world's largest party and music festival for lesbians and women of all backgrounds. Started by Hanson in 1991, the event has grown to become a five-day celebration in Palm Springs attracting 15,000 attendees annually to listen to music, attend parties and connect with other queer women.

Businesses should reframe their approach to marketing in 2018 by aiming to become a part of the media mix their customers consume on a daily basis.