SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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Jenn t grace article
Forbes

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers

I spoke with Grace about what suggestions she had for marketers and brands alike when advertising to the LGBTQ consumer based off her experience.

Header seo audit 2016v2 article
digitalcurrent.com

How to Craft an SEO Audit in 2016

Despite the competition of social media, widespread investment in mobile apps and the global expansion of Amazon and Apple, search engines like Google and Bing continue to be widely used by consumers to find valuable information on any topic.

Guidelines for periodically updating your content article
brianhonigman.com

Guidelines for Periodically Updating Your Written Content

Here are a few guidelines to practice in moderation when updating your written content.

Snapchat 796x398 article
The Next Web

How to run a successful Snapchat geofilter campaign

In February 2013, Snapchat was funded at a $50 million valuation, and estimates as of May 2016 value the company at $22 billion.

Many brands, large and small, are now beginning to realize the full potential of Snapchat’s local, context-driven, and engaging array of ad products.

Chaos article
The Next Web

Less is more: Why you should practice moderation with marketing

Practicing moderation with your marketing.

Snapchat 796x398 article
The Next Web

The big flip: How Snapchat reoriented video advertising

Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format.

Valuable content marketing statistics article
brianhonigman.com

This Year’s Need To Know Content Marketing Statistics & Facts

Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget. To succeed with content you’ve got to continue to grow as a marketer and adapt your skillset to stay ahead of the curve.

960x0 article
Forbes

How To Be An LGBTQ Ally At Work

We’ve made major strides in recent years towards equality, but LGBTQ entrepreneurs and employees still face many roadblocks to success in the professional world.

Open door 1200x800 article
Forbes

How To Find Like-Minded Mentors

Having mentors throughout your career is necessary for getting the motivation and feedback needed to take your approach to the next level, even more so as an entrepreneur.

Elevate your personal brand4 article
brianhonigman.com

How to Elevate Your Personal Brand Using Social Media

Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Screen shot 2016 06 17 at 6.39.11 pm article
digitalcurrent.com

Why Your Brand Should Create Its Own Influencer

Brands both large and small have come to terms with the fact that traditional media outreach alone no longer works. Many brands are now turning their focus towards influencers in order to reach their target audiences.

Recycle 5 article
digitalcurrent.com

Scale Down Your Content Production and Instead Repurpose

When it comes to content, your audience is never content. If it’s good, they want more; and if it’s not, they’ve got no time for you. Quality and quantity are both key. Unfortunately, the two are rather difficult to balance, which is where repurposing content comes into play.

Social lg article
digitalcurrent.com

How to Run a Successful National Snapchat Geofilter Campaign

In this article, I’ll explain why a wide-scale geofilters campaign is beneficial and how to strategize to ensure success with your efforts.

Chat app future 1 article
brianhonigman.com

The Future of Social is Messaging Apps: How Do Brands Fit In

This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.

Adobe spark %283%29 article
digitalcurrent.com

How My Article Generated 1,500+ Social Shares, 80+ Links, & Ranked for Keywords on the First Page of Google

This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.