Brian Honigman

Brian Honigman

SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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Victorias secret collage2 article
How to Make Use of Instagram's “Layout App” for Business

Learn step-by-step how to use the Layout app and discover how the Home Depot, Valspar and Oreo brands are already using this tool to compliment their Instagram marketing strategies.

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Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger and bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important. Kramer has succeeded in creating a book that is both easy to connect with and well worth sharing.

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How to Use Content Marketing to Build a Brand with Purpose

Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any cohesive and effective content marketing effort.

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Livestreaming Your Content for People to People Connections: Four Questions with Brian Fanzo

I asked Brian Fanzo, Partner and Chief Digital Strategist at Broadsuite, @iSocialFanz on Twitter and live streaming advocate, to discuss how brands can build relationships with live streaming apps like Meerkat, Periscope, Facebook Live Video and others.

Prada instagram article
Align Your Instagram Marketing Strategy to Serve Your Customers Intentions

Learn how to identify the behaviors of your audience and how you should align your campaigns on Instagram to better fit in with the community and drive more customer actions for your business.

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Smart Ways to Integrate Your Twitter and Pinterest Marketing

From planning content specifically for each channel to repurposing your content between channels, learn how to properly integrate your Twitter and Pinterest marketing to become more agile when sharing content effectively on both networks.

Content optimization concerns article
Conversion Optimization Tips: Humanize Your Website

This article will explore some of the most exciting changes and opportunities in conversion rate optimization that marketers have seen this year.

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Generating Results from Promoted Pins on Pinterest

Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.

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Top Content Marketing Moments in July: Serving Millennials Emojis, GIFs and a Funny Tumblr

Here are some of the best content marketing moments from July 2015, the 2nd installment of our monthly series on great content campaigns.

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The Benefits & Process Of Becoming A Certified LGBT-Owned Business

Here are some of the benefits of certifying your business as LGBT-owned, as well as how to approach the process of certification.

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Why Publishing is the Fifth “P” of Marketing

In this article I argue that the new realities of marketing have made a fifth P necessary – and that fifth P is publishing.

Beautiful design and seov3 article
How to Make SEO and Web Design Work in Harmony to Achieve Success

Far from being two distinct fields, Web design and SEO have a great deal to do with one another and directly affect each other. Beyond that, the core principles behind optimizing for search engines can inform elements of strong design.

Chipotle game article
Gamifying Your Message

Certain topics and messaging can be boring or too heavy if presented in the wrong light, so Chipotle created an original game, along the lines of their first game, as part of a larger content push to drive more attention to the restaurant chain’s use of natural ingredients as compared to their competitors’ food recipes.

Baby airbnb article
When Oversimplification Confuses Storytelling

Consumers and the media were in uproar last week over the seemingly confusing Airbnb ad released on July 14th titled ‘Is Mankind?’, saying it was creepy, confusing, disturbed, ambitious and more. The video as seen below, depicts a baby walking towards a doorway as a woman narrates, asking if mankind is kind and prompting viewers to find out.

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Earning the Right to Promote Using Content Marketing

Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.