Brian Honigman

Eventually everyone’s social media efforts plateau; what once worked doesn’t anymore. Learn how to re-energize your social media strategy whenever it begins to stall.

Here are five examples of how to stand out as a freelancer.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.

As voice search continues to grow in popularity, follow these tips to ensure you rank for important, relevant voice search queries.

Here are 14 unique tactics your business needs to implement when promoting content to boost awareness and engagement.

Convert more qualified leads by integrating content marketing with your normal sales efforts.

Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.

This formalized writing style makes everyone’s sound the same when they write. Leaving less room for a person’s personality to shine through in their writing.

Let’s discuss why this is the wrong approach to writing and why it’s better to write like you talk to get your point across.

Engagement and advocacy programs are often designed to incentivize the participation of your employees, which only leads to activating a small group of about 100 advocates within a company that are likely already engaged.

Employees want to feel connected to their work and their employer, but your corporate communications department must spearhead this effort on their behalf.

Creating a social media policy is the first step in creating a culture where employees feel safe sharing about the brand online.

Use this guide to learn how best to approach your company’s C-suite to get their buy-in for a comprehensive content marketing plan.

All link building strategies must include a focus on boosting a site’s internal links to help build search engine authority and improve customer conversion.

Blogging for your business is no easy task, but we’ve all written before, so there’s some sense of familiarity with the craft.

Vlogging on the other hand, is a much more challenging investment for an organization to undertake.

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels.

Nobody knows for certain what lies ahead, but marketers can confidently take on the new year – and years to come – by future-proofing their work to prepare for what’s coming next.