While your website's homepage is often considered your company's first impression, the services page actually might be a better asset to focus on: 47% of visitors check out a company's product or services pages before looking at any other section of a website.
The challenge is, designing a services page that works is often more nuanced and challenging than a product page—after all, you don't have beautiful photos of a physical product to show people what they're getting.
For decades, marketers have relied on their creative side to inform the direction of their campaigns. Paired with their knowledge of a company’s brand and their experience within an industry, marketers succeeded by taking calculated risks based on what drove sales in the past.
Generation Y is made up of experience-driven travelers that demand seamless interactions across multiple devices when planning trips and booking travel.
Even with a small budget and limited resources, small businesses can use Facebook to connect with their customers and local community to drive sales and awareness.
The Container Store is often referred to as the creator of the organization category at retail since its founding in 1978, but the company is slowing losing its edge.
Lackluster holiday sales in 2018 led to profits falling more than 30% from previous years, which is likely related to the ever-shifting retail landscape, the prominence of Amazon and the fact consumers have more shopping options than ever.
While there’s been growth in the company’s custom closets division and potentially a boost...
Customers who shop online and in-person spend on average 4% more on each in-store trip and 10% more online than shoppers visiting only one channel, according to the Harvard Business Review. Coordinating online and offline marketing requires following omnichannel best practices—including being mindful of your budget and resources, keeping consumer data uniform, and offering a seamless, experience to customers.
It’s rumored that Home Depot is in discussions about acquiring XPO, a $9 billion company that offers logistics services for retailers. Learn how to ensure your company’s logistics are a competitive advantage with our no-nonsense guide below.
Just showing up without a plan doesn’t work on social media if you’re a leader trying to deliver true business value. Here are my recommendations for where to focus your time and efforts on social media as a corporate leader at your company.
A major challenge to a remote working arrangement is keeping employees connected and engaged with their team as it’s common for them to feel lonely and isolated. Here are tips on how to accomplish this with your colleagues working remote.
Dr. Vivienne Ming is a theoretical neuroscientist, co-founder of Socos Labs, chair of the board of directors at StartOut and an international speaker covering her AI-driven research into the future of work, education, inclusion and gender in business, technology and more.
One focus area of her research has been understanding the economic toll of bias in the workplace, specifically how LGBTQ professionals and other minorities have to work harder to get as far as white straight men.
Why create a YouTube channel for your organization? The growth and the maturity of the video platform are reasons enough to get active, but there are many more.