Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: email@example.com
Here are a few of the instances when it is inappropriate for your business to use Snapchat.
Lately it’s been becoming more common to start an ecommerce business before transitioning into the retail brick-and-mortar space down the line. While this hasn’t always been a traditional growth strategy for many retailers, ecommerce giants such as NastyGal, ModCloth, Warby Parker and Bonobos have all begun expanding by opening physical locations.
Generally, the more lofty the goal, the more expensive it can be to accomplish.
An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member.
A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.
Weather visualizations have long been a tool used by meteorologists to showcase upcoming storm fronts and other weather-related events, but every news channel uses them today, making their use the standard as opposed to the exception.
Better plan for the distribution of your content before it is published.
The four P’s are a widely used mnemonic device coined by the head of the American Marketing Association in 1953 meant to help illustrate the role of a marketer. They include: product, pricing, placement and promotion. Learn about the fifth P, publishing and why it's important.
If you didn’t make it to Content Marketing World this year, there were a lot of worthwhile moments to take note of like the key challenges faced by content marketers, how employees are using content on behalf of their brand and what brands need to do to take the quality of their content to the next level.
Coca-Cola re-aired a famous TV commercial of theirs from the 1980’s during this year’s Nascar coverage, providing content marketers with a leading example on how to best develop content with staying power that’s relevant regardless of the time frame.
Finding a better balance with your use of social media.
You can develop a following on Periscope by promoting your broadcasts, engaging with viewers and repurposing your content on other channels.
Live streaming video is being hailed as the next big thing in social media marketing—and with good reason. Since Periscope, owned by Twitter, launched earlier this year, it has reached more than 10 million accounts and is seeing 40+ years of video being watched on its network each day.
Get expert advice on how to thoughtfully coordinate distribution efforts with influencer partners and align post-publishing execution.
LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.