Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: email@example.com
Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.
This formalized writing style makes everyone’s sound the same when they write. Leaving less room for a person’s personality to shine through in their writing.
Let’s discuss why this is the wrong approach to writing and why it’s better to write like you talk to get your point across.
Engagement and advocacy programs are often designed to incentivize the participation of your employees, which only leads to activating a small group of about 100 advocates within a company that are likely already engaged.
Employees want to feel connected to their work and their employer, but your corporate communications department must spearhead this effort on their behalf.
Creating a social media policy is the first step in creating a culture where employees feel safe sharing about the brand online.
Use this guide to learn how best to approach your company’s C-suite to get their buy-in for a comprehensive content marketing plan.
All link building strategies must include a focus on boosting a site’s internal links to help build search engine authority and improve customer conversion.
Blogging for your business is no easy task, but we’ve all written before, so there’s some sense of familiarity with the craft.
Vlogging on the other hand, is a much more challenging investment for an organization to undertake.
Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels.
Nobody knows for certain what lies ahead, but marketers can confidently take on the new year – and years to come – by future-proofing their work to prepare for what’s coming next.
it is time to both hold the PR industry accountable for proliferating bad practices and for us as entrepreneurs and marketers to take the reigns and update the way we handle PR.
Boost your link-building efforts by integrating the following five link bait examples from famous companies like Cisco into your content marketing strategy.
When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company.
Here are my six predictions on what will happen with content marketing in 2017.
I spoke with Brown to find out what entrepreneurs at growing businesses can do to encourage workplace inclusion from the start, how to drive more diverse talent into the hiring pipeline, ways leadership can encourage LGBTQ employees to find their voice at work and other techniques for fostering inclusion in business.
With 44.7% of marketers creating between two and five pieces of content each week, it is more difficult to get your messaging to stand out and connect with an audience.