Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
How does your organization regularly analyze the state of your marketing efforts and when was the last time you performed an audit?
Content marketing and social media are two distinct marketing channels that are intrinsically linked to one another and can have a profound impact on your business if used appropriately.
Engagement with content on mobile is at an all-time high across devices, but publishers are behind in monetizing this user behavior creating a wide gap between consumption and ad spend.
The key benefit of content marketing in the context of startups is that it increases leverage and scales incredibly well. Startups typically aren’t just looking for the cheapest options — they’re looking for the most efficient options.
Its time for businesses to understand that the personal brands of their employees can directly impact the growth of their business.
This framework is commonly referred to as the “paid, owned, earned” approach. The idea is essentially that all marketing falls into three different categories.
In this article I will highlight a few of these mistakes and how I believe they can best be remedied, overcome and/or prevented. In this way, your small business can survive past the vulnerable early startup period and ultimately go on to develop successfully.
In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest.
If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
This article will attempt to outline a plan to help you objectively examine your online presence across multiple platforms and help you optimize your efforts using the latest tactics and best practices.
In this article I’ll show you how to repurpose a single piece of quality video content so it can be utilized across your other marketing channels and campaigns.
When it comes to content marketing, creating engaging content always comes first. However, great content alone does not make a similarly great blog. Another key element to creating an engaging blog is focusing on great design and user experience.
The accelerating rate of technological change results in an increasingly narrow window to embrace a social platform before it gets too crowded. While at the same time posing a risk that the platform you choose might get beaten out by a competitor.