SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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The big flip article

The Big Flip: How Snapchat Reoriented Video Advertising

This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.

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Multichannel Differentiation: Lessons From Nordstrom

Take the following tips into consideration as you focus your marketing campaigns to encompass a multichannel strategy.

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Overcoming the 'one-size-fits-all' marketing trap

People (especially business minded folks) crave simple, clear-cut answers.

When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.

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How to Easily Resize Images for the Seven Major Social Media Networks

Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.

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Educate, Entertain or Convince: Three Beneficial Approaches to Content

In this article, I'll highlight three beneficial approaches to developing worthwhile content that will drive results. Exceptional content should do any number of the following three things: educate, entertain or convince.

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3 Tried-and-True Tactics for Brands Competing in LinkedIn's

Consider these three creative tactics as you plan your brand’s LinkedIn marketing strategy.

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How to Implement Social Customer Care Across Networks

Across social channels, 7 in 8 messages to brands go unanswered within 72 hours. This is a giant missed opportunity for businesses to respond to customer inquiries, solve challenges and develop long-term relationships.

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Turning Social Data Into Actionable Business Results

Collect informed analytics by having a clear understanding of what tools are available and what strategies tend to be most effective.

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Overcoming the “One-Size-Fits-All” Marketing Trap

This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.

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Engagement on Snapchat With Story Replies

The network’s recent extension of the chat feature, known as Story Replies, is another untapped opportunity for large organizations to connect with followers on a one-on-one level.

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5 Overlooked LinkedIn Tools for Higher Ed

LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.

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What Your 2016 Content Strategy Needs

Content marketing for a new year and a new landscape.

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6 Predictions for Content Marketing in 2016

I want to begin this year by looking ahead towards the year to come and outlining six brand new content marketing predictions for 2016.

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How to Determine the Most Meaningful Content Marketing Metrics for Your Campaign

There is no such thing as a one-size fits all approach to measuring your content marketing efforts. Trying to apply the same three to five metrics per each campaign will result in a disjointed attempt at reaching your audience with content. Instead keep the following elements in mind when applying the right metrics to each of your initiatives.

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When to Call It Quits on a Social Network

Your brand has invested considerable time and resources into a specific social network—whether that’s YouTube or Tumblr. But suddenly, you’ve hit a wall and just aren’t seeing any clear ROI.