Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.
Take the following tips into consideration as you focus your marketing campaigns to encompass a multichannel strategy.
People (especially business minded folks) crave simple, clear-cut answers.
When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.
Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.
In this article, I'll highlight three beneficial approaches to developing worthwhile content that will drive results. Exceptional content should do any number of the following three things: educate, entertain or convince.
Consider these three creative tactics as you plan your brand’s LinkedIn marketing strategy.
Across social channels, 7 in 8 messages to brands go unanswered within 72 hours. This is a giant missed opportunity for businesses to respond to customer inquiries, solve challenges and develop long-term relationships.
Collect informed analytics by having a clear understanding of what tools are available and what strategies tend to be most effective.
This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.
The network’s recent extension of the chat feature, known as Story Replies, is another untapped opportunity for large organizations to connect with followers on a one-on-one level.
LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well.
I want to begin this year by looking ahead towards the year to come and outlining six brand new content marketing predictions for 2016.
There is no such thing as a one-size fits all approach to measuring your content marketing efforts. Trying to apply the same three to five metrics per each campaign will result in a disjointed attempt at reaching your audience with content. Instead keep the following elements in mind when applying the right metrics to each of your initiatives.
Your brand has invested considerable time and resources into a specific social network—whether that’s YouTube or Tumblr. But suddenly, you’ve hit a wall and just aren’t seeing any clear ROI.