Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
So, before jumping on the Snapchat bandwagon, consider the following circumstances where another social channel probably makes more sense for your brand.
Now that most businesses understand the importance of incorporating storytelling into their marketing efforts, it's essential to strike the right balance of creating valuable content worth consuming and effectively distributing this content where your audience is most active.
Starbucks is a leader in omni channel marketing, and there are a variety of strategies that you can glean from their mobile initiatives to better prepare your organization for mobile opportunities.
How to build a reputation while maintaining a full-time job.
It's only by saying 'no' that you can concentrate on the things that are really important.
As your organization continues to scale your social media, keep these considerations in mind when choosing where your business should have an active account, allocating both your limited time and resources.
As part of my series on digital innovators, I spoke with Capala about his book, what's most important when it comes to SEO and how businesses can make the most of their online marketing in the newly democratized landscape.
As the future of work moves inexorably towards tech, it is shocking and troubling to see just how underrepresented women are in the tech world.
To help provide some insight on how to navigate a career you're proud of, I've asked 33 tech entrepreneurs to share some of their biggest lessons learned from their own failures.
Four ways to monetize your Twitter marketing efforts.
Twitter tips for beginners & intermediate users on how to find success tweeting.
Growing your company to the next level in its evolution is possible only if your team is willing and able to properly hack agility and reap its benefits.
My Q&A with McMurry/TMG CEO Matthew Petersen on the state of content marketing and how it affects businesses.
A look at the ROI of collaboration across your business.
Everyone wants to be a success in their own way, but the fear of failure is often a limitation stopping many from achieving their full greatness. No one wants to fail, yet everyone fails sometimes.