Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
Engagement and advocacy programs are often designed to incentivize the participation of your employees, which only leads to activating a small group of about 100 advocates within a company that are likely already engaged.
Employees want to feel connected to their work and their employer, but your corporate communications department must spearhead this effort on their behalf.
Creating a social media policy is the first step in creating a culture where employees feel safe sharing about the brand online.
Employee engagement efforts have traditionally been the sole responsibility of the HR department, which is an ineffective approach as they are not communications experts and that is a key skillset for reaching your audience of employees.
Learn how to close this gap and begin investing in a proper engagement program that will bring a new level of productivity to your workforce.