Brian Honigman

Brian Honigman


Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email:

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Social Media Strategies Summit Blog

How to Determine the Most Meaningful Content Marketing Metrics for Your Campaign

There is no such thing as a one-size fits all approach to measuring your content marketing efforts. Trying to apply the same three to five metrics per each campaign will result in a disjointed attempt at reaching your audience with content. Instead keep the following elements in mind when applying the right metrics to each of your initiatives.