Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
In this article I’ll show you how to repurpose a single piece of quality video content so it can be utilized across your other marketing channels and campaigns.
There’s little debate within the content marketing community as to what type of content is the most engaging. Numbers don’t lie, and the numbers definitively state that video content engages viewers and remains in their memory longer than articles or visuals.
A simple search for “SEO is dead” reveals a disconcerting number of articles—a particularly disturbing discovery for those who work in SEO.
The following best practices lay out some guidelines for implementing strong design fundamentals into your blog and can help you to ensure that your content puts its best foot forward and engages your readers.
A style guide, and the line of thinking behind it, can serve as an enlightening model when tackling two major issues facing content marketing for enterprises: inconsistency and understaffing.
Here, we highlight three key areas to focus on when rolling out content marketing on a global scale for your business.
The following is not a prescriptive set of steps; rather, it is a general guideline for using content to establish credibility online for yourself or others at your company.
There’s no denying that selling your organization on content will be tough, but the results make it well worth the effort. So, how do you champion this idea and convince your company to embrace content?
Here are some tips for effectively driving quality leads from your blog content.
Here are four simple and effective tips for identifying the topics your audience is most interested in.
Native ads come in many forms, but when it comes to measuring the impact of sponsored content, keep these metrics in mind.
Here are the four video content marketing metrics that matter most.
To prevent content marketing from becoming an afterthought at your organization, it’s important to put a system in place that empowers your marketing team and other staff members to contribute to your ongoing efforts and help establish your company as a thought leader.
Here’s how to offer value to your customer base at every stage of the funnel, beyond talking about what they can buy from your company next.
The success of any blog lies in the many details that go into the editorial strategy driving it, and one of the most important aspects is the utilization of links.