Brian Honigman

Brian Honigman


Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email:

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The Beginner’s Guide to Recycling and Repurposing Video Content

In this article I’ll show you how to repurpose a single piece of quality video content so it can be utilized across your other marketing channels and campaigns.

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Choosing the Most Effective Video Platform for Your Content

There’s little debate within the content marketing community as to what type of content is the most engaging. Numbers don’t lie, and the numbers definitively state that video content engages viewers and remains in their memory longer than articles or visuals.

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How to Survive as a Traditional SEO Expert

A simple search for “SEO is dead” reveals a disconcerting number of articles—a particularly disturbing discovery for those who work in SEO.

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How to Optimize Blog Design to Better Engage with Readers

The following best practices lay out some guidelines for implementing strong design fundamentals into your blog and can help you to ensure that your content puts its best foot forward and engages your readers.

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How a Style Guide Can Help You Overcome Enterprise Content Marketing Challenges

A style guide, and the line of thinking behind it, can serve as an enlightening model when tackling two major issues facing content marketing for enterprises: inconsistency and understaffing.

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How to Go Global with Your Content Marketing Team

Here, we highlight three key areas to focus on when rolling out content marketing on a global scale for your business.

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How to Use Content Marketing to Build Authority and Subject Matter Expertise

The following is not a prescriptive set of steps; rather, it is a general guideline for using content to establish credibility online for yourself or others at your company.

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How to Become the Content Innovator In Your Organization

There’s no denying that selling your organization on content will be tough, but the results make it well worth the effort. So, how do you champion this idea and convince your company to embrace content?

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Don't Focus on Going Viral: Learn How to Drive Quality Leads from Your Blog Content Instead

Here are some tips for effectively driving quality leads from your blog content.

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The 4 Simplest Ways to Identify Blog Topics for Your Audience (and Strengthen Your Content Strategy)

Here are four simple and effective tips for identifying the topics your audience is most interested in.

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How Publishers and Brands Can Measure the Value of Sponsored Content

Native ads come in many forms, but when it comes to measuring the impact of sponsored content, keep these metrics in mind.

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4 Types of Video Marketing Metrics That Will Make You a Better Marketer

Here are the four video content marketing metrics that matter most.

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How to Cultivate Thought Leadership Through Content at Your Company

To prevent content marketing from becoming an afterthought at your organization, it’s important to put a system in place that empowers your marketing team and other staff members to contribute to your ongoing efforts and help establish your company as a thought leader.

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Diversify Your Offerings: How to Move Past Creating Content for Early-Stage Buyers

Here’s how to offer value to your customer base at every stage of the funnel, beyond talking about what they can buy from your company next.

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Link Building in Blog Posts: How to Use Links Effectively in Your Blogs

The success of any blog lies in the many details that go into the editorial strategy driving it, and one of the most important aspects is the utilization of links.