Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
Too often, marketers get caught up in buzzwords and one-off trends instead of really focusing on how their efforts are driving long-term results.
Take this approach to managing content at your organization.
Customer service is a necessity for your business to survive for the long-term. Today’s consumer expects a quality experience when they pay for a product or service, otherwise they’ll take their business elsewhere.
Two of the biggest issues content marketers face are creating content that appeals to deeper-level leads across the marketing funnel as opposed to early-stage prospects, and creating content genuinely interesting, quality content that goes beyond talking about their companies’ product offerings.
Make the most of the experience your organization is having on LinkedIn.
What it takes to develop accurate buyer personas for your business.
Creating a sales funnel on Facebook doesn't have to be difficult.
Use the following tips to make your blog content more readable and reduce content fatigue.