SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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LinkedIn

3 Lessons in Content Marketing From the Past

Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time.

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How to Know Which Social Channels Are Right for Your Business

As your organization continues to scale your social media, keep these considerations in mind when choosing where your business should have an active account, allocating both your limited time and resources.

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5 Social Brands That Defy Best Practices

A few noteworthy social brands seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.

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The Ultimate Guide to Scaling Your Social Media Content

Take the following steps to begin appropriately scaling your company’s social media content.

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A New Model for Results-Driven Networking

Networking is supposed to help build an ecosystem of professional contacts who can drive results for your career and the growth of your business.

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LinkedIn

How to Cultivate Thought Leadership with Content

To prevent content marketing from becoming an afterthought at your organization, it’s important to put a system in place that empowers your marketing team and other staff members to contribute to your ongoing efforts and help establish your company as a thought leader.

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A Practical Guide to Writing an Effective Social Media Policy

This article will outline some practical considerations to have in mind when writing a social media policy for your organization.

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How Marketers Can Build Thought Leadership

In order to stand out as a marketer today, you can’t simply follow the requirements of your role at an agency or a brand.

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LinkedIn

5 Big Problems Plaguing Marketers

Here are five problems facing marketers and how to overcome them.

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LinkedIn

5 Steps to Increase Your Reach with LinkedIn Sponsored Updates

Using Sponsored updates is one of the most effective ways of increasing the reach of your content on LinkedIn to targeted users interested in the conversations your business is having.

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5 Traits of Successful Entrepreneurs

Here are five traits that many successful entrepreneurs have developed over the years to help achieve their greatness.

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LinkedIn

Link Building Revisited: How to Use Links Effectively in Your Own Blog Posts

A better approach to focusing on links within your own content.

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LinkedIn

How to Hack Agility to Help Scale Your Company

When many people think of agility, they often think of a world-class athlete outpacing their competition. Creating an agile organization is just as possible as it is for an athlete to become agile, if not more likely.

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LinkedIn

Segment Your Audience: A Guide to LinkedIn Showcase Pages

Regardless of the marketing channel, segmentation is critical to properly addressing the unique needs and interests of the different demographics that make up your audience.

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LinkedIn

How to Develop a Winning LinkedIn Publishing Strategy

Jump-start your LinkedIn publishing plan with these strategies and guidelines.