Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
Blogging is part art and part science. For many, the “artistic,” high-level considerations constitute the majority of the appeal. Bloggers, by and large, are creative types after all.
Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time.
As your organization continues to scale your social media, keep these considerations in mind when choosing where your business should have an active account, allocating both your limited time and resources.
A few noteworthy social brands seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Take the following steps to begin appropriately scaling your company’s social media content.
Networking is supposed to help build an ecosystem of professional contacts who can drive results for your career and the growth of your business.
To prevent content marketing from becoming an afterthought at your organization, it’s important to put a system in place that empowers your marketing team and other staff members to contribute to your ongoing efforts and help establish your company as a thought leader.
This article will outline some practical considerations to have in mind when writing a social media policy for your organization.
In order to stand out as a marketer today, you can’t simply follow the requirements of your role at an agency or a brand.
Here are five problems facing marketers and how to overcome them.
Using Sponsored updates is one of the most effective ways of increasing the reach of your content on LinkedIn to targeted users interested in the conversations your business is having.
Here are five traits that many successful entrepreneurs have developed over the years to help achieve their greatness.
A better approach to focusing on links within your own content.
When many people think of agility, they often think of a world-class athlete outpacing their competition. Creating an agile organization is just as possible as it is for an athlete to become agile, if not more likely.
Regardless of the marketing channel, segmentation is critical to properly addressing the unique needs and interests of the different demographics that make up your audience.