SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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8 Ways to Delight and Reward Your Email Subscribers

In this post, you'll learn eight ways your business can go beyond expectations and delight your email subscribers for the long-term.

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The Anatomy of a Perfect Lead Generation Form Backed by Examples

The forms on your website could make or break the conversion funnel you’re trying to setup for your business.

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How to Sync Live Chat and Your CRM for Better Visitor Identification

Here are three steps to integrating data points collected from live chat into your CRM.

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10 Tips for Building Trust with First Time Subscribers, Leads & Customers

You’ve planned out the perfect strategy to attract subscribers, leads and eventually customers for your business, but now it’s time to build trust with these individuals and establish a strong relationship with them from the start.

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Driving Demand For Your Business: How to Create and Use Buyer Personas

It’s important to develop buyer personas that address the various members that make up your customer base.

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8 Tips for Writing & Developing a Profitable eBook

An eBook is a type of long-form content used by individuals, businesses and organizations to educate their audiences. Here's what it takes to create one for your business.

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How Small Businesses Can Use Display Advertising to Drive Relevant Traffic

Tips for driving traffic with display advertising for small businesses.

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7 Lessons in Guest Blogging Strategy from Expert Bloggers

7 expert bloggers weigh in on the blogging lessons they wish they would have known from the beginning.

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Why Inbound Marketing? Statistics on Inbound vs. Outbound Marketing

The argument for inbound marketing over traditional outbound marketing.

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6 Steps to Creating a Compelling Content Strategy

How is your business approaching content? Here's where to focus your strategy.

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6 Reasons Why Live Chat is Beneficial for Your Business

Six reasons why a live chat program is beneficial for a business today.

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8 Metrics to Measure the Success of Your Email Marketing

The email marketing metrics to pay most attention to accurately attribute your efforts.

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How to Generate Leads from Your Emails & Landing Pages

Here are some of the best ways to generate leads from both your emails and landing page efforts for both small and big business.

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5 Steps to More Effective Lead Generation

Here are the five steps to more effective lead generation for your business.

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10 Secrets to Powerful and Effective Email Marketing

Some of the most effective email marketing tactics aren't well known, but that doesn't mean your business shouldn't use them. Here are the top ten strategies.