Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
I want to begin this year by looking ahead towards the year to come and outlining six brand new content marketing predictions for 2016.
High-quality visuals are integral to any content marketing effort and this article will share some insight and strategic advice for incorporating amazing imagery into your content.
Successful content marketing can be a challenging strategy to master, even for the largest organizations. Throw this strategy to a business with a strict budget and minimal resources, and you can likely expect an uphill battle.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.
The four P’s are a widely used mnemonic device coined by the head of the American Marketing Association in 1953 meant to help illustrate the role of a marketer. They include: product, pricing, placement and promotion. Learn about the fifth P, publishing and why it's important.
As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
While all of these benefits are available via organic posts, the relatively new and vastly under-explored realm of promoted pins offers a wealth of new opportunities.
Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any cohesive and effective content marketing effort.
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.
How to port existing content from your blog and tailor it to each platform in order to maximize your content’s impact.
This article will take a look at five non-marketers who are using some pretty remarkable approaches to market themselves and their brands on YouTube.
Looking to generate results with content marketing? Keep spending a majority of your efforts on Facebook.
The future of digital marketing is chat apps, learn why.
The business advice and entrepreneurship literature is overflowing with inspiring quotes on how to persevere through failure or how it makes you stronger in the long run.
For those in the marketing industry, there’s very little doubt. Content marketing works.
While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently.