Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.
This formalized writing style makes everyone’s sound the same when they write. Leaving less room for a person’s personality to shine through in their writing.
Let’s discuss why this is the wrong approach to writing and why it’s better to write like you talk to get your point across.
it is time to both hold the PR industry accountable for proliferating bad practices and for us as entrepreneurs and marketers to take the reigns and update the way we handle PR.
Here are my six predictions on what will happen with content marketing in 2017.
With 44.7% of marketers creating between two and five pieces of content each week, it is more difficult to get your messaging to stand out and connect with an audience.
To start catering your content to your audience effectively, let’s explore what Amazon does to succeed with personalization.
Here are a few guidelines to practice in moderation when updating your written content.
Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget. To succeed with content you’ve got to continue to grow as a marketer and adapt your skillset to stay ahead of the curve.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.
This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
This post will explore what to be excited about, what to be concerned with and how to navigate the good and the bad of Instagram’s newest filter.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.
Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.
This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.
Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015.