SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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Modernizingpublicrelations %281%29 article
brianhonigman.com

Upgrade Your Approach to PR with Content Marketing

it is time to both hold the PR industry accountable for proliferating bad practices and for us as entrepreneurs and marketers to take the reigns and update the way we handle PR.

2017 content marketing predictions header article
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6 Predictions on the Future of Content Marketing for 2015

Here are my six predictions on what will happen with content marketing in 2017.

Content marketing with music header article
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Content Marketing With Music: Diversifying Beyond Words And Images

With 44.7% of marketers creating between two and five pieces of content each week, it is more difficult to get your messaging to stand out and connect with an audience.

Personalizing your content article
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How to Personalize Your Content Like Amazon Does With Its Recommendations

To start catering your content to your audience effectively, let’s explore what Amazon does to succeed with personalization.

Guidelines for periodically updating your content article
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Guidelines for Periodically Updating Your Written Content

Here are a few guidelines to practice in moderation when updating your written content.

Valuable content marketing statistics article
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This Year’s Need To Know Content Marketing Statistics & Facts

Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget. To succeed with content you’ve got to continue to grow as a marketer and adapt your skillset to stay ahead of the curve.

Elevate your personal brand4 article
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How to Elevate Your Personal Brand Using Social Media

Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Chat app future 1 article
brianhonigman.com

The Future of Social is Messaging Apps: How Do Brands Fit In

This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.

Instafilter header article
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The Marketer's Guide to Instagram's New Algorithm

This post will explore what to be excited about, what to be concerned with and how to navigate the good and the bad of Instagram’s newest filter.

Middle 1 article
brianhonigman.com

Practicing Moderation with Your Marketing & Why It Matters

It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.

The big flip article
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The Big Flip: How Snapchat Reoriented Video Advertising

This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.

Resize sprout article
brianhonigman.com

How to Easily Resize Images for the Seven Major Social Media Networks

Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.

Size header 1 article
brianhonigman.com

Overcoming the “One-Size-Fits-All” Marketing Trap

This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.

Linkedin cover 2016 article
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Using LinkedIn for Masterful Content Marketing in 2016

Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015.

Visual content article
brianhonigman.com

Strategies for Creating Inspiring Content Marketing with Visuals

High-quality visuals are integral to any content marketing effort and this article will share some insight and strategic advice for incorporating amazing imagery into your content.