Brian Honigman

Brian Honigman


Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email:

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Building trust with marketing header article

How to Build Trust with Marketing

To develop a company widely trusted by its customers, be aware of how each of the following marketing strategies help build a more credible brand.

Write like you talk header article

How to Write Like You Talk: Becoming a Relatable Writer

Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.

This formalized writing style makes everyone’s sound the same when they write. Leaving less room for a person’s personality to shine through in their writing.

Let’s discuss why this is the wrong approach to writing and why it’s better to write like you talk to get your point across.

Modernizingpublicrelations %281%29 article

Upgrade Your Approach to PR with Content Marketing

it is time to both hold the PR industry accountable for proliferating bad practices and for us as entrepreneurs and marketers to take the reigns and update the way we handle PR.

2017 content marketing predictions header article

6 Predictions on the Future of Content Marketing for 2015

Here are my six predictions on what will happen with content marketing in 2017.

Content marketing with music header article

Content Marketing With Music: Diversifying Beyond Words And Images

With 44.7% of marketers creating between two and five pieces of content each week, it is more difficult to get your messaging to stand out and connect with an audience.

Personalizing your content article

How to Personalize Your Content Like Amazon Does With Its Recommendations

To start catering your content to your audience effectively, let’s explore what Amazon does to succeed with personalization.

Guidelines for periodically updating your content article

Guidelines for Periodically Updating Your Written Content

Here are a few guidelines to practice in moderation when updating your written content.

Valuable content marketing statistics article

This Year’s Need To Know Content Marketing Statistics & Facts

Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget. To succeed with content you’ve got to continue to grow as a marketer and adapt your skillset to stay ahead of the curve.

Elevate your personal brand4 article

How to Elevate Your Personal Brand Using Social Media

Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Chat app future 1 article

The Future of Social is Messaging Apps: How Do Brands Fit In

This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.

Instafilter header article

The Marketer's Guide to Instagram's New Algorithm

This post will explore what to be excited about, what to be concerned with and how to navigate the good and the bad of Instagram’s newest filter.

Middle 1 article

Practicing Moderation with Your Marketing & Why It Matters

It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.

The big flip article

The Big Flip: How Snapchat Reoriented Video Advertising

This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.

Resize sprout article

How to Easily Resize Images for the Seven Major Social Media Networks

Learn how Landscape is an effective and easy to use tool for quickly creating the right images for each of the major social media channels.

Size header 1 article

Overcoming the “One-Size-Fits-All” Marketing Trap

This post will show you how to go about discovering the unique strategy that works for your business, and how to avoid the tempting mistake of the “one-size-fits-all” approach.