Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: email@example.com
The media manager’s role is in a state of flux due to the growing prevalence of mobile, video and social advertising as a part of day-to-day responsibilities.
Here are four considerations for mobile ad buyers when trying to grow their advertising campaigns.
Before deciding to advertise on Facebook, decide upon your objectives, understand how to adapt your messaging and choose where you’d like to reach users in the conversion funnel.
Here’s what it takes to properly balance your Facebook strategy to better incorporate organic and paid content.
Take the following considerations into mind before making a decision and allocating a portion of your marketing budget.
How to turn Facebook and Twitter into lead generation tools.
A guide to effectively running a campaign with YouTube video ads.
To best reach your customers on mobile, look to the companies innovating across different industries to see what they’re doing today and how your company can learn from their success for the future.
Use the following tools to keep pace with the advances in technology as it pertains to marketing.
Mobile statistics to help support your budget decisions.
There are four strong lessons your business can learn about his show’s content.
It may seem like a simple strategy to use calls-to-action, or CTA, that match the specifics of your Facebook advertising campaigns, but you’d be surprised at how often organizations mess up this vital part of the process.
It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform.
A guide to using Facebook advertising to effectively reach and convert your audience on the social network.