Brian Honigman is a marketing consultant and adjunct professor of marketing. -- Email: brian@honigmanmedia.com
5 Key Considerations for a Compelling Social Media Marketing Approach
A short clap-back is what ignited the “chicken sandwich war” of 2019. Following the release of Popeyes’ chicken sandwich, Chick-fil-A made an indirect jab at the company on Twitter, and less than three hours later, got served a snarky reply.
Popeyes’ humorous response led to widespread support for the brand, and further fueled a national conversation about which sandwich was better. The resulting 265,662 Twitter mentions, coverage on the radio, cable news, and across most major online and pri...
Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout
Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen.
150 years of LGBT+ history: Paying tribute to the past, present, and future
To be seen, respected, and treated equally, the LGBT+ community has had to push for recognition of their interests and rights.
It’s important to celebrate and honor the bold history, key accomplishments, and future of LGBT+ people worldwide, while also building strategies to overcome the social and political challenges that remain. At Bloomberg, we recognize these important milestones, as well as the road ahead.
Counteracting the Sea of Sameness in Marketing
Follow the leader is not only a children’s game but a concept ingrained in the social psychology that drives us to emulate what’s popular. Marketers are notorious for paying close attention to what’s resonating in their industry amongst their peers and capitalizing on it, but often to a fault. Here's how to fix that.
Corporate Relocation Done Right: Moving Office Locations for Better Business Outcomes
Companies may move locations for tax incentives, lower real estate costs, access to talent, or to increase their office footprint, downsize their operations, and more.
“The prime motivator is often related to real estate; an old, long-term lease ending or a property being sold,” says Harry Chernoff, a professor of operations management at NYU Stern School of Business.
Best practices for superior customer service through text message
Today, more than 95% of Americans have some kind of mobile phone, while globally, five billion people have a cellular device, according to the Pew Research Center.
Thanks to its convenience, speed and ease of use, texting has become a ubiquitous experience. Despite this prevalence, however, only 39% of companies have adapted to their customers' behavior and preferences in this regard. Here's how to get started.
How to Build Long-Term Trust and Differentiate Your Brand with Webinars
Most marketers are skilled at gaining the attention of new customers, but fewer are successful at cultivating their customers’ trust and support for the long-term.
How direct-to-consumer brands turn customer service into word-of-mouth marketing
Word-of-mouth buzz as a marketing tactic can be a game of chance unless brands strive to consistently give customers something to talk about — and genuinely stellar customer support is always a favorite topic of conversation.
How to Create Content That Conveys Thought Leadership
Most organizations want to be known as a thought leader and create content to define themselves distinctly, yet they often add to the noise instead of building authority.
Being considered a thought leader requires more than committing to publishing content as what truly builds recognition is the ideas you’re covering and how they’re positioned.
Riding the Product Drop Trend to Success
Product drops have become one way to address this challenge. Product drops are when a company releases a limited-edition product line for a short period of time.
Creating a Services Page that Makes People Want to Work With You ASAP
While your website's homepage is often considered your company's first impression, the services page actually might be a better asset to focus on: 47% of visitors check out a company's product or services pages before looking at any other section of a website.
The challenge is, designing a services page that works is often more nuanced and challenging than a product page—after all, you don't have beautiful photos of a physical product to show people what they're getting.
Integrating Your Intuition as a Marketer with Relevant Data
For decades, marketers have relied on their creative side to inform the direction of their campaigns. Paired with their knowledge of a company’s brand and their experience within an industry, marketers succeeded by taking calculated risks based on what drove sales in the past.
How leading travel brands embrace a personalized approach to UX & UI
Generation Y is made up of experience-driven travelers that demand seamless interactions across multiple devices when planning trips and booking travel.
4 Types of Content That Small Business Owners Can Easily Post on Facebook
Even with a small budget and limited resources, small businesses can use Facebook to connect with their customers and local community to drive sales and awareness.
What the Container Store Gets Right with Marketing (And Opportunities for Improvement)
The Container Store is often referred to as the creator of the organization category at retail since its founding in 1978, but the company is slowing losing its edge.
Lackluster holiday sales in 2018 led to profits falling more than 30% from previous years, which is likely related to the ever-shifting retail landscape, the prominence of Amazon and the fact consumers have more shopping options than ever.
While there’s been growth in the company’s custom closets division and potentially a boost...