Brian Honigman

Brian Honigman

SMART SOCIAL STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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Bn da245 brianh d 20140530113549 article
The Wall Street Journal

Getting Your Message to the Mainstream with Content Marketing

The key benefit of content marketing in the context of startups is that it increases leverage and scales incredibly well. Startups typically aren’t just looking for the cheapest options — they’re looking for the most efficient options.

Bn da245 brianh d 20140530113549 article
The Wall Street Journal

Contribute to Your 'Fun Fund'

When it comes to how much you should be paying yourself as an entrepreneur, there’s no straightforward answer. But all entrepreneurs should consider paying themselves before spending money on other expenses.

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The Wall Street Journal

What Entrepreneurs Should Pay Themselves

When it comes to how much you should be paying yourself as an entrepreneur, there’s no straightforward answer. But all entrepreneurs should consider paying themselves before spending money on other expenses.

Bn da245 brianh d 20140530113549 article
The Wall Street Journal

Sourcing Feedback from Social Media

Today, social media affords marketers the opportunity to gain much more valuable, nuanced and robust insights than they ever could from a focus group.

Bn da245 brianh d 20140530113549 article
The Wall Street Journal

Build Marketing into Your Product Development from the Start

Marketing (contrary to popular belief) is not about making people want things; rather, it is about making things people want. All the advertising and celebrity endorsements in the world couldn’t sell a product that nobody wanted in the first place.

Bn da245 brianh d 20140530113549 article
The Wall Street Journal

Debunking Big Data Myths

To help you sift through the noise and learn about this important trend, I’ll be debunking a few big and pervasive myths about big data.

Bn da245 brianh d 20140530113549 article
The Wall Street Journal

Won't We Ever Learn?

Venture capitalists bet big on tech startups in hopes of a large cash-in, but their exit strategies rarely involve the company they invest in becoming successful in their own right.

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The Wall Street Journal

Think of Your Internship as a Double-Major

When evaluating any internship make sure that it will actually teach you something. You wouldn’t take a college course with items like “get teacher coffee” or “manually populate grading spreadsheets” on the syllabus, so don’t start an internship with these requirements.

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The Wall Street Journal

Startups, Partner With Your Audience

When considering potential partnerships for your business, you might be missing a big opportunity for collaboration right in front of you – your audience.

Why bloggers give up article
The Wall Street Journal

The Emotional Rollercoaster of Building a Well-Trafficked Blog

Find the right approach for your company's blog to start seeing results through constant experimentation.

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The Wall Street Journal

Creating Content as a Successful Marketing Strategy

Continually perfecting your product and developing quality content on an ongoing basis will allow your company to cultivate a community that is using your products and regularly consuming your content.