Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
In a mass retail world where flash sales and Amazon-style price slashing dominates the fashion market, how do you stay boutique and still survive?
In the past couple of years, marketers have awakened to the incredible power of content creation. But equally important — and much more complex — are the ways that you share that content.
April's factory collapse in Bangladesh has led global fashion brands to not just to offer condolences, but to offer plans for improving conditions.
Online wine retail site Lot18 has a lengthy content strategy that involves many contributions from well-known wine experts and food writers. But does this actually sell bottles? The Strategist goes to the source to find out.
Finding the drive to hit the gym can be difficult, but the right motivation from peers and past successes can make all the difference — that’s the thinking behind Fitocracy.