SMART STORYTELLING.

Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: brian@honigmanmedia.com

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The Content Strategist

Of a Kind’s Approach To Making One Of A Kind Content

In a mass retail world where flash sales and Amazon-style price slashing dominates the fashion market, how do you stay boutique and still survive?

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The Content Strategist

Do Brand Publications Need Ads?

A guide to advertising in branded content.

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The Content Strategist

‘Content Is King, Distribution Is Queen, And She Wears The Pants’

In the past couple of years, marketers have awakened to the incredible power of content creation. But equally important — and much more complex — are the ways that you share that content.

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The Content Strategist

Reacting to an Industry Crisis through Digital Content

April's factory collapse in Bangladesh has led global fashion brands to not just to offer condolences, but to offer plans for improving conditions.

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The Content Strategist

Assessing the Content Palate: Q&A With Wine Retailer Lot18

Online wine retail site Lot18 has a lengthy content strategy that involves many contributions from well-known wine experts and food writers. But does this actually sell bottles? The Strategist goes to the source to find out.

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The Content Strategist

Down With Bad Health Advice! Meet Fitocracy’s Director Of Content

Finding the drive to hit the gym can be difficult, but the right motivation from peers and past successes can make all the difference — that’s the thinking behind Fitocracy.

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The Content Strategist

How GoPro Does Content Marketing Like a Pro [VIDEO]

How GoPro utilizes content marketing to strengthen their brand.