Brian Honigman is a content marketing consultant & CEO of Honigman Media -- Email: firstname.lastname@example.org
Across social channels, 7 in 8 messages to brands go unanswered within 72 hours. This is a giant missed opportunity for businesses to respond to customer inquiries, solve challenges and develop long-term relationships.
Collect informed analytics by having a clear understanding of what tools are available and what strategies tend to be most effective.
The network’s recent extension of the chat feature, known as Story Replies, is another untapped opportunity for large organizations to connect with followers on a one-on-one level.
Content marketing for a new year and a new landscape.
Your brand has invested considerable time and resources into a specific social network—whether that’s YouTube or Tumblr. But suddenly, you’ve hit a wall and just aren’t seeing any clear ROI.
Download these Instagram apps for business, and begin applying their offerings to your brand’s Instagram strategy. Get started by familiarizing yourself with each app’s content capabilities and best practices.
Founded in spring 2015 by the team responsible for the relaunch of Bebo—a visual social messaging platform scheduled for re-release in early 2016—Blab has been proving itself as a valuable tool for brands interested in entering the live-streaming space.
Social media may be your focus, but you’re up against some stiff competition in a pretty crowded space. If you run a lean-and-mean agency, it’s essential to outsmart the competition in the race to win new business—including more blue-chip clients. This free guide will show you how.
Facebook Notes recently got a face-lift. The enhanced feature now looks similar to Medium blogging but offers a more powerful way to reach a wider audience through access to Facebook’s massive, built-in user base.
Using GIFs as part of your social media strategy.
Here are a few of the instances when it is inappropriate for your business to use Snapchat.
An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member.
A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.
Live streaming video is being hailed as the next big thing in social media marketing—and with good reason. Since Periscope, owned by Twitter, launched earlier this year, it has reached more than 10 million accounts and is seeing 40+ years of video being watched on its network each day.