Despite the competition of social media, widespread investment in mobile apps and the global expansion of Amazon and Apple, search engines like Google and Bing continue to be widely used by consumers to find valuable information on any topic.
This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.
SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings.
Far from being two distinct fields, Web design and SEO have a great deal to do with one another and directly affect each other. Beyond that, the core principles behind optimizing for search engines can inform elements of strong design.
There’s no questioning the benefits and importance of a sustainable SEO strategy for increasing your brand awareness, driving traffic, and growing revenue streams, but when it comes time to make a case to invest more into your SEO budget, the conversations can start to get a bit tricky.