This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
The first thing many people see when they start their day is their phone. Mobile has become one of the primary ways of searching the Internet, viewing social networks and email, as well as one of the first touch points with a business.
Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world wide, especially in select Asian and African countries.