Despite the competition of social media, widespread investment in mobile apps and the global expansion of Amazon and Apple, search engines like Google and Bing continue to be widely used by consumers to find valuable information on any topic.
This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
This case study will explore how this piece was written, promoted, and updated after it began to gain traction, as well as tips I used throughout the process. The goal is to apply our findings to your unique approach to your content marketing strategy to achieve your goals.
Whether your retail chain has five locations or five hundred, it is important to ensure each location is optimized for local search across both mobile and web channels to provide the necessary details that your potential customers need.