When it comes to content, your audience is never content. If it’s good, they want more; and if it’s not, they’ve got no time for you. Quality and quantity are both key. Unfortunately, the two are rather difficult to balance, which is where repurposing content comes into play.
This article will illustrate the factors underlying this 90º rotation in viewing preferences, their practical implications for marketers and the larger lessons this shift can teach us about the norms and expectations of the temperamental digital audience.
Download these Instagram apps for business, and begin applying their offerings to your brand’s Instagram strategy. Get started by familiarizing yourself with each app’s content capabilities and best practices.
Live streaming doesn’t immediately sound like an opportunity for brands to create compelling evergreen video content; however, with a few tricks, you can re-purpose your Periscope broadcasts to use in conjunction with your other social media efforts.
Live streaming video is being hailed as the next big thing in social media marketing—and with good reason. Since Periscope, owned by Twitter, launched earlier this year, it has reached more than 10 million accounts and is seeing 40+ years of video being watched on its network each day.