Synergy. Viral. Big data. If you've spent time in business meetings this past year, you've almost certainly heard those words a few—more likely, a few dozen—times. Perhaps you've even heard them coming out of your own mouth.
Many business owners believe they lack the time and resources to innovate. Yet the best kinds of innovation don't necessarily involve reinventing an entire industry. Sure, a major shift such as securing a transformative new revenue stream would be a wonderful achievement.