Brian Honigman

Forbes

Sandy Gould: How To Attract, Hire And Retain LGBTQ Talent

I spoke with Sandy Gould about how he's navigated his career, his approach to reimaging the hiring process, what it takes to attract and retain LGBTQ job candidates and more.

Forbes

Dorie Clark: How To Diversify Your Career With Confidence

I spoke with Dorie Clark about how she has the confidence to take on a range of different projects, how LGBTQ entrepreneurs can use their perspective as an advantage, how to identify what makes you unique as a professional and more.

Forbes

Leanne Pittsford: How To Diversify Your Company's Leadership

Leanne Pittsford, a San Francisco based tech entrepreneur, noticed that many of the LGBTQ networking events she attended were catered to gay men. Frustrated by this pattern, she decided to organize a series of gatherings for lesbians in technology at a local bar and soon came to realize she was on to something.

Forbes

Laura Moffat: Creating A Clothing Brand For Women With Tom-Boy And Androgynous Style

Kelly and Laura Moffat have challenged fashion norms by creating a menswear inspired clothing line designed for women, based on their own shopping frustrations and the feedback from friends with similar experiences.

In 2015, the Brooklyn-based couple created Kirrin Finch, a conscientious clothing company to meet the demand for gender-norm defying button-down shirts, pants, t-shirts and accessories that are eco-friendly, made in America and most importantly, designed for a range of women's bodies.

Forbes

Mariah Hanson: How She Built A Successful Music Festival For LGBTQ Women

Mariah Hanson is the founder behind The Dinah, known as the world's largest party and music festival for lesbians and women of all backgrounds. Started by Hanson in 1991, the event has grown to become a five-day celebration in Palm Springs attracting 15,000 attendees annually to listen to music, attend parties and connect with other queer women.

The Next Web

How to become part of your customer’s media diet

Businesses should reframe their approach to marketing in 2018 by aiming to become a part of the media mix their customers consume on a daily basis.

brianhonigman.com

How to Re-Engage, Reinvigorate and Retain Your Audience with Content

Getting more clients for your company is a good thing, but not at the expense of ignoring your existing customer base. Retaining customers isn’t easy, but it is essential to support your continued growth.

brianhonigman.com

How Long It Takes to Create Different Types of Content (With Examples From the Pros)

Being strategic with your time as a marketer comes down to prioritizing what your working on and grasping how long different tasks take to successfully complete.

brianhonigman.com

An Introduction to Content Marketing Software

Like anything new, first comes the concept, then come the tools. Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan.
According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create....

brianhonigman.com

The Hidden Value of a Social Strategy

For many businesses, it is difficult to define the value that an effective social media strategy offers. Within the social media marketing industry, both leaders and newcomers alike will refer to ‘the elusive ROI’ as if it were the holy grail: powerful yet undiscovered. In truth, while some of the value of a strong social strategy will be quantifiable, the vast majority will always remain hidden.

brianhonigman.com

How to Re-Engage, Reinvigorate and Retain Your Audience with Content

Getting more clients for your company is a good thing, but not at the expense of ignoring your existing customer base. Retaining customers isn’t easy, but it is essential to support your continued growth.

chase.com

Buzzwords to ban—and keep—in the new year

Synergy. Viral. Big data. If you've spent time in business meetings this past year, you've almost certainly heard those words a few—more likely, a few dozen—times. Perhaps you've even heard them coming out of your own mouth.

chase.com

The 8 best ways to innovate in 2018

Many business owners believe they lack the time and resources to innovate. Yet the best kinds of innovation don't necessarily involve reinventing an entire industry. Sure, a major shift such as securing a transformative new revenue stream would be a wonderful achievement.

get.lgbt

Why exactly are you marketing to the LGBTQ community?

You're a small business owner or solopreneur who's decided to market your business to the LGBTQ community. Great. Now, why?
It sounds like a silly question, but one that you need to answer before you put resources to the effort. By now you may already know that the LGBTQ community represents nearly $1 trillion in purchasing power, but if driving profits is the only reason, chances are your campaign is going to fail.
Reaching the LGBTQ community the right way is about more than supporting Prid...

get.lgbt

Not All LGBTQ Marketing is the Same

Marketing campaigns to the LGBTQ community have traditionally featured one predominant group: gay, white, cisgender men. And while brands may think they have LGBTQ covered as long as they have one queer person represented, they're actually failing to tap into some major buying power by restricting their efforts to this particular demo.

Lesbians, trans people, bisexuals and other groups are underrepresented in and under-targeted by marketing campaigns. Which means your business has an excellen...